About us
The blue-collar tech guys who care
A hands-on mechanical and technical background, pointed at the part of your business that lives on a screen.
Where this comes from
This shop was started by someone with a hands-on mechanical and technical background — the kind of work where you diagnose before you replace, and where a job isn't finished until it's tested.
That troubleshooting mindset is the whole method here. Find the actual fault, explain it in plain terms, price the repair, then do it properly. It works the same on a website as it does on a machine.
We have real respect for hard work, good tools, and craft. We built this for tradespeople who take pride in their trade but need the digital side to match the quality of what they do in the real world.
What we stand on
Transparent pricing
Introductory prices are published on this site, and anything beyond them is quoted in writing before work starts.
Plain-English communication
No acronyms and no dashboards you don't need. If you can't repeat back what you're paying for, we explained it badly.
Your business stays yours
You retain control of your business's digital assets. We structure websites, domains, and connected accounts so you're not dependent on us to keep control of your business online. Exact ownership and access arrangements are documented for each project.
Honest recommendations
We'll tell you when something isn't worth paying for. No fake stats, no awards we didn't win, no testimonials we invented.
Why local trades
Trades keep towns running. When the furnace dies in February or a line lets go under the slab, it's a local crew that shows up — not a national brand with a marketing budget.
Those crews compete for attention against companies that spend more on advertising in a week than a family shop makes in a month. Good tools, honestly priced, help even that out.
Strong small businesses build strong communities.
Let's get your online side working as hard as you do
No jargon and no pressure. We'll look at what you have, tell you straight what's worth fixing, and put the price in writing before any work starts.